Free Online Event for Private Practice Hearing Care Clinics
Recording: How The Best-Performing Private Practices are Attracting Private Pay Patients and Becoming Their Communities “Go To” Provider (Without Running Advertising or Paid Ads)
  • The simple reason why traditional advertising is no longer working it’s nothing do with what you’re doing and all to do with who you’re targeting (I’ll share the simple switch that you can make)
  • ​A walkthrough the 8-steps that MUST be built into your practice to organically attract a consistent flow of pre-sold and educated inquiries.
  • ​How many of the most successful private practices spend ZERO on advertising or online ads (the old-school approach to “buy” patients that worked a decade ago has significantly changed).
  • ​What’s working right now to attract the next generation of physicians? I’ll share how practices are building relationships with younger physicians – it’s very different to the common approach of delivering folders, information and goodies.
  • ​The highest-returning area of marketing to be focusing on right now in 2024 (it’s right under your nose but often left unloved by most practice leaders).
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Tuesday July 30 | 3pm EST - 2pm CST - 12noon PST

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Meet Your Host

Oli Luke
Oli Luke is a marketing strategist behind some of the most successful private practice hearing care clinics in North America.

After building a digital marketing group and a direct mail company in the UK, Oli met the hearing care industry in 2017. With a small group of clinics across Texas, he implemented several unique industry-first ideas which delivered record results for driving upgrades and online growth (which have seen become industry norms.)

Following demand for further help and ideas, he founded private consultancy group Orange & Gray alongside Phil M Jones to partner with a small number of high-performing private practices to help them to run strategic content marketing campaigns and grow revenue. Orange & Gray have since grown into one of the most respected marketing consultancy groups in private practice hearing care helping some of the best-performing clinics in North America to accelerate growth, set benchmarks of excellence, and spearhead the future of private practice.

He now spends his time developing marketing strategies to help his 'Inner Circle' members to continue to lead change, crafting high-performing marketing campaigns (typically over an obscene amount of coffee) and hosting the #1 marketing podcast in hearing care, The Business of Hearing Podcast.
“I could share with you all the astounding results we've had over the last 2.5 years, but I'd be no different from any of their members who chose to trust them with their marketing. Their level of insight into this industry, coupled with how to strategically and effectively speak to your audience, is pure genius. My opinion, you would be doing yourself (and your practice) a huge disservice in not paying attention to what they have to say. They’re the difference between surviving versus thriving in this current market.” 

Dr. Kelsi Mangrem
Holland Hearing
“Our website used to get one or two inquiries per month, but now we’re pulling patients through online sources consistently and predictably, which is translating into revenue. During the first 12 months that we worked together, our revenue grew by 60%.”

Dr. Scott Marquardt
Clarity Hearing
“I track everything religiously, so I know what our return on investment is, and Orange & Gray is better than any marketing company we’ve ever worked with before”. 

Chris Arnold
Arnold Hearing Centre

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