Recording: The New Growth Playbook: Preparing Your Clinic Now for 2026’s AI-Driven Reality

The New Growth Playbook: Preparing Your Clinic Now for 2026’s AI-Driven Reality

A Recording of The Live Webinar from August 12, 2025

Want Help to Implement This New Playbook? Let's Talk Answer some simple questions & Schedule a call with Oli

Why Apple’s entrance in our market is big potatoes and how you can leverage the heightened awareness and market confusion (exact details and my prediction on where the puck is going with Apple).
The 9-step methodology to go from largely unknown to well-known in your community, organically (without spending money on advertising).
The big question to ask yourself to determine how you can be difficult to compete with in your community
How to find hidden money in your practice – I’ll share the three areas to focus on to unlock extra profits (no generic theory based BS – I’ll show you how others are achieving this).
Exactly what is working now for some of the best-performing and fastest-growing private practices

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"Just do what they say… don’t do part of what they say, do it all!"

“The Inner Circle is pure marketing genius. They have a knack for understanding business, branding, and messaging. They can craft a creative message to the audience you are targeting that costs you very little and makes your phone ring. Just do what they say… don’t do part of what they say, do it all! It will pay off. They help business owners build a foundation, making their company worth more in the long run. Little by little, your messaging gets to the right people and it changes things. They work behind the scenes to make you look good. I have been able to remove all other marketing expenses in my business. Also, if you have an idea that you would love to implement, but it seems too impossible to tackle, tell them. They will simplify it, work ninja magic, and kick it back for you to implement. They should write books about how to work and accomplish tasks. They’re the best.”

- Dr. Jule Hubik, Cornerstone Audiology

"Better than any marketing company we've ever worked with before"

“Orange & Gray has had a huge impact. I track everything religiously, so I know what our return on investment is, and it’s better than any marketing company we’ve ever worked with before. If it weren’t for Orange & Gray, I think we’d still be back with fewer locations. We probably wouldn’t have the seven locations we have now; we’d likely be closer to the three or four that we had a couple of years ago before starting with them. They helped us grow and gave us the confidence to buy clinics and open new ones. If you’re someone who wants a company to do everything for you without any involvement, this isn’t right for you. You need to be present and do the work, but it’s so worth it.”

- Chris Arnold, Arnold Hearing Centres

"We went from being a successful practice to having a recognizable brand. "

“It’s hard to put into words the impact that Orange & Gray’s Inner Circle has had because it’s been substantial. We joined shortly before COVID, and when it happened, I was terrified and didn’t know what would be next. I think the only reason we got through that was through the help of Orange & Gray as well as the team and other business owners involved. We went from being a successful practice to having a recognizable brand. We have such an online presence now; it’s amazing. I can’t speak highly enough of them. One of the biggest benefits that I’ve gained is the relationships. When you’re on your own, you’re sort of a lone wolf, and it’s hard to make friends with your competitors. Orange & Gray has given me the outlet to make friends with other practice owners who have the same goals and direction. I could pull ideas from them, and on a bad day, I can reach out to them. It has really given me a community. If you’re considering joining, just do it. Don’t hesitate, don’t think about it, just do it. You will never look back.”

- Dr. Nancy Duncan, Duncan Hearing Healthcare

"Our productivity has increased"

“Since working with O&G, our productivity has increased, and I am able to successfully implement monthly challenges and specific marketing. Prior to O&G, my consistency was severely lacking, as it was dependent on the patient schedule. Or I would have a great idea and not know how to implement it. I now have dedicated O&G time since I know roughly when I will be receiving action items. My many conversations with them always leave me thinking and striving for more and to do better. The accessibility O&G provides to those of us in the Inner Circle is amazing.”

- Dr. Emily McMahan, Alaska Hearing & Tinnitus Center

"Since joining, it's been the best decision I've made for my business since I purchased it."

“Before joining the Inner Circle, my marketing plans consisted of the same thing over and over: direct mail pieces, commercials, upgrade letters, physician visits, and luncheons. I was going through the motions, but I wasn’t seeing the response I wanted with any of it. Since joining, it's been the best decision I've made for my business since I purchased it. I could share with you all the astounding results we've had over the last 2.5 years, but I'd be no different from any of their members who chose to trust them with their marketing. Their level of insight into this industry, coupled with how to strategically and effectively speak to your audience, is pure genius. My opinion, you would be doing yourself (and your practice) a huge disservice in not paying attention to what they have to say. They’re the difference between surviving versus thriving in this current market.”

- Dr. Kelsi Mangrem, Holland Hearing Center