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IMPORTANT WEBINAR: Amplifon + GN ReSound Acquisition
What This Industry Shake-Up Means and What Independent Clinics 
...Must Do Next.
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Trusted by 80+ independent hearing care practices across North America.
Trusted by 80+ independent hearing care practices across North America.
IMPORTANT WEBINAR: Amplifon + 
GN ReSound Acquisition
What This Industry Shake-Up Means 
and What Independent Clinics
Must Do Next.
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Get Instant Access 

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Oli Luke

Founder Orange & Gray

Free Webinar

Amplifon + GN ReSound Acquisition
During this live webinar 57-minute session, I shared:
The single biggest mistake 
Independent clinics make when chains move into their market (it's not what you think) and by the time you realise you're doing it, you've already lost patients you'll never get back
The dirty little secrets 
Of every hearing aid chain - the cracks they can't fix no matter how much money they throw at them, and how a smart independent can exploit every single one 
Your step by step roadmap 
That will make you the most talked-about clinic in your town, even if a corporate giant just opened up right across the street 

Plus: How to make price completely irrelevant 

• The dirty little secrets 
In the minds of your patients - this one simple shift and they'll never
 think about going somewhere cheaper
Enter your best email above to reserve your seat 👆
Get Instant Access 
During this live webinar
57-minute 
session, I shared:
The Single Biggest Mistake 
Independent clinics make when chains move into their market (it's not what you think) and by the time you realise you're doing it, you've already lost patients you'll never get back
The Dirty Little Secrets 
Of every hearing aid chain - the cracks they can't fix no matter how much money they throw at them, and how a smart independent can exploit every single one 
Your Step By Step Roadmap 
That will make you the most talked-about clinic in your town, even if a corporate giant just opened up right across the street 
How to make price 
completely irrelevant 
In the minds of your patients - this one simple shift and they'll never
 think about going somewhere cheaper 
Enter your best email above to reserve your seat 👆
Access Immediately

Meet Your Host

Who is Oli Luke?
Oli Luke is the co-founder of Orange & Gray and the strategist behind many of North America’s leading private practice hearing care clinics.

Before entering the hearing care industry in 2017, he led marketing campaigns for global brands including Gucci, BMW, and Virgin. That experience shaped his belief that small, independent businesses can achieve extraordinary results through smarter strategy, not bigger budgets.

Today, through Orange & Gray, he and his team takes care of over 80 hearing care private practices, to build trusted brands, grow sustainably, and stay ahead in a changing industry - empowering them to become locally iconic businesses that stand strong as the hearing care landscape evolves.

 He also hosts The Business of Hearing Podcast - the field’s leading marketing podcast - and is soon to release his first book on how small businesses can thrive on limited resources.

Meet Your Host

Who is Oli Luke?
Oli Luke is the co-founder of Orange & Gray and the strategist behind many of North America’s leading private practice hearing care clinics.

Before entering the hearing care industry in 2017, he led marketing campaigns for global brands including Gucci, BMW, and Virgin. That experience shaped his belief that small, independent businesses can achieve extraordinary results through smarter strategy, not bigger budgets.

Today, through Orange & Gray, he and his team takes care of over 80 hearing care private practices, to build trusted brands, grow sustainably, and stay ahead in a changing industry - empowering them to become locally iconic businesses that stand strong as the hearing care landscape evolves.

 He also hosts The Business of Hearing Podcast - the field’s leading marketing podcast - and is soon to release his first book on how small businesses can thrive on limited resources.

"Just do what they say… don’t do part of what they say, do it all!"


“The Inner Circle is pure marketing genius. They have a knack for understanding business, branding, and messaging. They can craft a creative message to the audience you are targeting that costs you very little and makes your phone ring. Just do what they say… don’t do part of what they say, do it all! It will pay off. They help business owners build a foundation, making their company worth more in the long run. Little by little, your messaging gets to the right people and it changes things. They work behind the scenes to make you look good. I have been able to remove all other marketing expenses in my business. Also, if you have an idea that you would love to implement, but it seems too impossible to tackle, tell them. They will simplify it, work ninja magic, and kick it back for you to implement. They should write books about how to work and accomplish tasks. They’re the best.” 

- Dr. Jule Hubik, Cornerstone Audiology

"Better than any marketing company we've ever worked with before"


“Orange & Gray has had a huge impact. I track everything religiously, so I know what our return on investment is, and it’s better than any marketing company we’ve ever worked with before. If it weren’t for Orange & Gray, I think we’d still be back with fewer locations. We probably wouldn’t have the seven locations we have now; we’d likely be closer to the three or four that we had a couple of years ago before starting with them. They helped us grow and gave us the confidence to buy clinics and open new ones. If you’re someone who wants a company to do everything for you without any involvement, this isn’t right for you. You need to be present and do the work, but it’s so worth it.”

- Chris Arnold, Arnold Hearing Centres

"We went from being a successful practice to having a recognizable brand. "


“It’s hard to put into words the impact that Orange & Gray’s Inner Circle has had because it’s been substantial. We joined shortly before COVID, and when it happened, I was terrified and didn’t know what would be next. I think the only reason we got through that was through the help of Orange & Gray as well as the team and other business owners involved. We went from being a successful practice to having a recognizable brand. We have such an online presence now; it’s amazing. I can’t speak highly enough of them. One of the biggest benefits that I’ve gained is the relationships. When you’re on your own, you’re sort of a lone wolf, and it’s hard to make friends with your competitors. Orange & Gray has given me the outlet to make friends with other practice owners who have the same goals and direction. I could pull ideas from them, and on a bad day, I can reach out to them. It has really given me a community. If you’re considering joining, just do it. Don’t hesitate, don’t think about it, just do it. You will never look back.”

- Dr. Nancy Duncan, Duncan Hearing Healthcare

"Our productivity has increased"


“Since working with O&G, our productivity has increased, and I am able to successfully implement monthly challenges and specific marketing. Prior to O&G, my consistency was severely lacking, as it was dependent on the patient schedule. Or I would have a great idea and not know how to implement it. I now have dedicated O&G time since I know roughly when I will be receiving action items. My many conversations with them always leave me thinking and striving for more and to do better. The accessibility O&G provides to those of us in the Inner Circle is amazing.”

- Dr. Emily McMahan, Alaska Hearing & Tinnitus Center

"Since joining, it's been the best decision I've made for my business since I purchased it."


“Before joining the Inner Circle, my marketing plans consisted of the same thing over and over: direct mail pieces, commercials, upgrade letters, physician visits, and luncheons. I was going through the motions, but I wasn’t seeing the response I wanted with any of it. Since joining, it's been the best decision I've made for my business since I purchased it. I could share with you all the astounding results we've had over the last 2.5 years, but I'd be no different from any of their members who chose to trust them with their marketing. Their level of insight into this industry, coupled with how to strategically and effectively speak to your audience, is pure genius. My opinion, you would be doing yourself (and your practice) a huge disservice in not paying attention to what they have to say. They’re the difference between surviving versus thriving in this current market.” 

- Dr. Kelsi Mangrem, Holland Hearing Center
Orange & Gray

"Just do what they say… don’t do part of what they say, do it all!"


“The Inner Circle is pure marketing genius. They have a knack for understanding business, branding, and messaging. They can craft a creative message to the audience you are targeting that costs you very little and makes your phone ring. Just do what they say… don’t do part of what they say, do it all! It will pay off. They help business owners build a foundation, making their company worth more in the long run. Little by little, your messaging gets to the right people and it changes things. They work behind the scenes to make you look good. I have been able to remove all other marketing expenses in my business. Also, if you have an idea that you would love to implement, but it seems too impossible to tackle, tell them. They will simplify it, work ninja magic, and kick it back for you to implement. They should write books about how to work and accomplish tasks. They’re the best.” 

- Dr. Jule Hubik, Cornerstone Audiology

"Better than any marketing company we've ever worked with before"


“Orange & Gray has had a huge impact. I track everything religiously, so I know what our return on investment is, and it’s better than any marketing company we’ve ever worked with before. If it weren’t for Orange & Gray, I think we’d still be back with fewer locations. We probably wouldn’t have the seven locations we have now; we’d likely be closer to the three or four that we had a couple of years ago before starting with them. They helped us grow and gave us the confidence to buy clinics and open new ones. If you’re someone who wants a company to do everything for you without any involvement, this isn’t right for you. You need to be present and do the work, but it’s so worth it.”

- Chris Arnold, Arnold Hearing Centres

"We went from being a successful practice to having a recognizable brand. "


“It’s hard to put into words the impact that Orange & Gray’s Inner Circle has had because it’s been substantial. We joined shortly before COVID, and when it happened, I was terrified and didn’t know what would be next. I think the only reason we got through that was through the help of Orange & Gray as well as the team and other business owners involved. We went from being a successful practice to having a recognizable brand. We have such an online presence now; it’s amazing. I can’t speak highly enough of them. One of the biggest benefits that I’ve gained is the relationships. When you’re on your own, you’re sort of a lone wolf, and it’s hard to make friends with your competitors. Orange & Gray has given me the outlet to make friends with other practice owners who have the same goals and direction. I could pull ideas from them, and on a bad day, I can reach out to them. It has really given me a community. If you’re considering joining, just do it. Don’t hesitate, don’t think about it, just do it. You will never look back.”

- Dr. Nancy Duncan, Duncan Hearing Healthcare

"Our productivity has increased"


“Since working with O&G, our productivity has increased, and I am able to successfully implement monthly challenges and specific marketing. Prior to O&G, my consistency was severely lacking, as it was dependent on the patient schedule. Or I would have a great idea and not know how to implement it. I now have dedicated O&G time since I know roughly when I will be receiving action items. My many conversations with them always leave me thinking and striving for more and to do better. The accessibility O&G provides to those of us in the Inner Circle is amazing.”

- Dr. Emily McMahan, Alaska Hearing & Tinnitus Center

"Since joining, it's been the best decision I've made for my business since I purchased it."


“Before joining the Inner Circle, my marketing plans consisted of the same thing over and over: direct mail pieces, commercials, upgrade letters, physician visits, and luncheons. I was going through the motions, but I wasn’t seeing the response I wanted with any of it. Since joining, it's been the best decision I've made for my business since I purchased it. I could share with you all the astounding results we've had over the last 2.5 years, but I'd be no different from any of their members who chose to trust them with their marketing. Their level of insight into this industry, coupled with how to strategically and effectively speak to your audience, is pure genius. My opinion, you would be doing yourself (and your practice) a huge disservice in not paying attention to what they have to say. They’re the difference between surviving versus thriving in this current market.” 

- Dr. Kelsi Mangrem, Holland Hearing Center
Orange & Gray