Free PDF: 24 of the smartest (and most original) ideas implemented by private practice hearing care clinics in 2024
Get access to a PDF sharing 24 of the most forward-thinking ideas implemented by practices in 2024
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Here's 8 of the 24 ideas that are included in the PDF:
  • ​The “unique and outrageous” physician marketing strategy that has out-performed every other approach (it converted 25% of the physicians it was mailed to a discussion/meeting).
  • How a Toronto-based practice turned their waiting room into the ultimate persuasion tool (in exchange for spending less than $300 at Ikea)
  • The “fictitious invoice” that grew patients perceived value, boosted upgrades and maximized service plan sales
  • How to leverage the Apple traffic spike: The strategy to be on the front-foot around the Apple news, and proactively communicate with patients, physicians and the community
  • ​The new ‘appointment type’ to attract younger working patients by showing that you know them
  • ​The ‘magic words’ to have your front desk pre-frame and pre-sell patients ahead of their first ever appointment (with the exact scripts)
  • How to utilize social media in 2024 with Facebook’s organic reach plummeting (how Inner Circle members maximized the performance of their socials with this new strategy).
  • ​The no-cost way to become iconic and well-known in your community (without spending money on advertising or attending any community events)
  • Why Apple’s entrance in our market is big potatoes and how you can leverage the heightened awareness and market confusion (exact details and my prediction on where the puck is going with Apple).
  • ​The 9-step methodology to go from largely unknown to well-known in your community, organically (without spending money on advertising).
  • The big question to ask yourself to determine how you can be difficult to compete with in your community
  • ​How to find hidden money in your practice – I’ll share the three areas to focus on to unlock extra profits (no generic theory based BS – I’ll show you how others are achieving this).
  • ​Exactly what is working now for some of the best-performing and fastest-growing private practices
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Who is Orange & Gray?

Orange & Gray are strategic marketing partners to 65+ of the best private practice hearing care clinics across North America.

With a team of leading marketing specialists, they support practices in looking like the businesses that they want to become, developing local iconic status, being paid what they're worth, and winning in a fast-changing marketing landscape.

Through a combination of implementation, education and a mastermind of the best brains in the industry, the Inner Circle is spearheading the future of private practice.

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